Hello! I’m Eileen, the founder of NATURALATH.

Firstly, thank you so much for visiting! It means a lot and I hope you enjoy our store. 😊

I thought it may be nice to connect by sharing a little about myself and how NATURALATH came to be. Here goes!

I competed in national-level athletics as a junior, and later put my sporting pursuits on hold to focus on academic studies. 

After landing my first job after university, I found myself back at an athletics track as a way to unwind after a workday. Here, I started producing encouraging results. After such a long break from running I started to think — do I still have it? Competing at the Olympics had been a dream of mine.

I decided to make running a priority. I wanted to discover my potential and see how far I could take it, so I overhauled my lifestyle to see what was possible …

Through this process, and multiple training sessions a week, I realised how integral skincare was in my routine. It was a staple. Something I did diligently before and after workouts. And it became a ritual. One I did with intention while thinking about what I wanted to achieve that day.

I noticed the skincare products, I used at the time, weren’t completely compatible for my needs. My top needs were for products to be:

• gentle — based on the frequency I was using them (multiple training sessions a week)
• lightweight — to move with me through active days
• hydrating — to boost and revive my complexion
• made me feel good — a skincare ritual that empowered me to put my best face forward and set me up to give my best that day.

My running didn’t quite ignite as I was hoping, with injury setbacks and timing ultimately leading me to put my athletic dreams on hold.

What did happen however, was an opportunity to start working on skincare products for an active lifestyle — an idea that had been bubbling in the background. Eventually … NATURALATH emerged.

So here we are! A skincare collection intentionally designed for an active lifestyle. Lightweight hydration boosters gentle enough to be used as often as you exercise and that make you feel good (& look good!). 

While I don’t run competitively anymore, I still love to be active and push my limits — usually in the form of a gruelling sweat sesh and NATURALATH is right there by my side.

I believe we can all activate our inner natural athlete. I hope our philosophy and products can inspire you to put your best face forward and harness your very own inner natural athlete and natural beauty.

Thank you for reading!

Eileen xx